To showcase Hard Rock’s annual Halloween party, my team pitched the idea of a game, instead of the usual direct mail invitation. I led the project team, worked on the UX and art direction, and coordinated with the developers on this short-lived online game.
The game had two parts. One, take your photo and “zombify” yourself, by changing you skin tone and adding “zombie” items. Second, stop the zombie attack waves by tapping/clicking the zombies. As you collect points, you can trade them for more items to “zombify” yourself with.