Partner Engagement Manager is an IBM tool that allows customers using Sterling File Gateway a way to more easily manage network connections with their partners. They asked for an eye catching way to introduce the product to a select list of information architects. I directed the development of this unique 360 video that shows how IA’s feel about how they currently connect customers and how PEM makes it better. We also designed a mailer that included a coffee tumbler, a single-serving of coffee beans and an invitation to 30-minute “coffee break” webinar. The rest of the campaign included LinkedIn and Twitter ads, a LinkedIn InMail, and programmatic banner ads.
What I did:
- Concept the spot
- Work with the writer to craft the script
- Collaborate with the director to cast, shoot, edit the footage of all the shots
- Guide the composer in creating the spatial audio sound design
- Coordinate with the project manager and account director to keep the project moving from the team and client side